![Shop-RainTree-Family-Bag-FairTrade-Handmade-Recycled-Black-1-Hamide Black RainTree bag in use](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/05/Shop-RainTree-Family-Bag-FairTrade-Handmade-Recycled-Black-1-Hamide.jpg)
visual identity design
The Brief
Redesign of RainTree’s visual identity, label design to be attached to RainTree bags, information tags, and catalog.
constraints: economy, time, sustainability
The Design
The new visual identity for RainTree makes a direct reference to RainTree products. The logotype is a minimal interpretation of the knotting structure of the bags. The information tags and catalogs make an emphasis on telling the RainTree’s story and essence.
keywords: minimal, coherent, informative, economic
Logotype
The knotting technique of RainTree bags is so significant and shapes the product. It creates not only a beautiful pattern but also a strong structure. Moreover, it reflects the women and culture. With this technique, the product follows a complete non-industrial thus very sustainable production.
Thus, the identity tries to imitate the knotting structure of the RainTree bags. It uses the knots to create a typography. It aims to own this technique and look.
![Consultancy-RainTree-Knot-Hamide-Design-Studio Detail of RainTree bag](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Knot-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Bag-Hamide-Design-Studio RainTree bag](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Bag-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Logotype-Hamide-Design-Studio RainTree logotype](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Logotype-Hamide-Design-Studio.jpg)
Label
![Consultancy-RainTree-Label-1-Hamide-Design-Studio RainTree label unattached](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Label-1-Hamide-Design-Studio.jpg)
![Consultancy-family_yellow-Design-Studio RainTree bag with label](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-family_yellow-Design-Studio.jpg)
![Consultancy-family_magenta-Design-Studio RainTree bag with label](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-family_magenta-Design-Studio.jpg)
Business Cards
![Consultancy-RainTree-Business-Cards-1-smaller-Hamide-Design-Studio RainTree business cards](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Business-Cards-1-smaller-Hamide-Design-Studio.jpg)
Business Cards Update in 2020
We redesigned the business cards in 2020 by adding address information, editing icons and finalizing with a lacquer finish on a higher quality paper adding a more exclusive look.
![Consultancy-RainTree-Business-Cards-Update-Hamide-Design-Studio Updated RainTree Business Cards](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Business-Cards-Update-Hamide-Design-Studio-rotated.jpg)
Information Tags
![Consultancy-RainTree-Information-Hamide-Design-Studio The information tags for RainTree bags](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Information-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Information-Tags-Hamide-Design-Studio Information Tags for the RainTree bags](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Information-Tags-Hamide-Design-Studio.jpg)
Information Tag Edit in 2020
Due to some changes in the information regarding the material composition, RainTree asked us to redesign the hang tags with a new illustration.
![Consultancy-RainTree-InformationTag-Page4-Front-Edit-Hamide-Design-Studio](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-InformationTag-Page4-Front-Edit-Hamide-Design-Studio.jpg)
Sliders for the Website
Catalog
![Consultancy-RainTree-Catalog-Cover-Hamide-Design-Studio Cover of "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Cover-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Background-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Background-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Values-Handmade-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Values-Handmade-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Making-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Making-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Contents-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Contents-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Values-SocialResponsibility-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Values-SocialResponsibility-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Values-Sustainability-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Values-Sustainability-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Products-1-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Products-1-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Products-3-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Products-3-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Contact-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Contact-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Usage-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Usage-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Products-2-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Products-2-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Products-4-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Products-4-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Products-5-Hamide-Design-Studio Spread from "RainTree" catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Products-5-Hamide-Design-Studio.jpg)
![Consultancy-RainTree-Catalog-Cover-Back-Hamide-Design-Studio Back cover of RainTree catalog](https://usercontent.one/wp/www.hamide.dk/wp-content/uploads/2018/04/Consultancy-RainTree-Catalog-Cover-Back-Hamide-Design-Studio.jpg)