visual identity design
Redesign of RainTree’s visual identity, label design to be attached to RainTree bags, information tags, and catalog.
constraints: economy, time, sustainability
The new visual identity for RainTree makes a direct reference to RainTree products. The logotype is a minimal interpretation of the knotting structure of the bags. The information tags and catalogs make an emphasis on telling the RainTree’s story and essence.
keywords: minimal, coherent, informative, economic
The knotting technique of RainTree bags is so signiﬁcant and shapes the product. It creates not only a beautiful pattern but also a strong structure. Moreover, it reﬂects the women and culture. With this technique, the product follows a complete non-industrial thus very sustainable production.
Thus, the identity tries to imitate the knotting structure of the RainTree bags. It uses the knots to create a typography. It aims to own this technique and look.