Black RainTree bag in use

RainTree / 1

visual identity design

The Brief

Redesign of RainTree’s visual identity, label design to be attached to RainTree bags, information tags, and catalog.

constraints: economy, time, sustainability

The Design

The new visual identity for RainTree makes a direct reference to RainTree products. The logotype is a minimal interpretation of the knotting structure of the bags. The information tags and catalogs make an emphasis on telling the RainTree’s story and essence.

keywords:  minimal, coherent, informative, economic

Logotype

The knotting technique of RainTree bags is so significant and shapes the product. It creates not only a beautiful pattern but also a strong structure. Moreover, it reflects the women and culture. With this technique, the product follows a complete non-industrial thus very sustainable production.

Thus, the identity tries to imitate the knotting structure of the RainTree bags. It uses the knots to create a typography. It aims to own this technique and look.

Detail of RainTree bag
RainTree bag
RainTree logotype

Label

RainTree label unattached
RainTree bag with label
RainTree bag with label

Business Cards

RainTree business cards

Information Tags

The information tags for RainTree bags
Information Tags for the RainTree bags

Sliders for the Website

Catalog

Cover of "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Spread from "RainTree" catalog
Back cover of RainTree catalog