Postcard | This is Umeå

Description

“This is Umeå” postcard defines Umeå through concepts unique to and significant about Umeå, its culture, and its lifestyle. Each letter that makes the word “Umeå” is used vertically for a concept. The keywords chosen show a diverse character and are aurora, sapmi, forest, vårvinter.

This postcard is part of the “Soul of City” collection, which is about our perception of cities and their culture. With this collection, we present the patterns we observe in cities in a playful and contemporary approach.

The plastic free package includes 1 piece postcard and 1 piece Scandia envelope in ivory color. A paper label containing product info holds them together with the help of a paper clips.